Praise for Engage!
“It’s no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you’re competing for second place.”
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and [...]
Open Government: Taking Stock, Looking Forward
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Social Influence Marketing Trends
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The Presentation Secrets of Steve Jobs
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twittergovernment_uk2 – PDF
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Government Lists – U.S. | Canada
CONNECT WITH YOUR KEY GOVERNMENT AUDIENCE EASILY!
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GovFresh
By Ellen Miller on 05/04/09 @ 8:12 pm | 0 Comments
Tags: Free Government Information, GovFresh, Luke Fretwell, Richard Furlong, Steve Lunceford
Recently, GovFresh launched, a live feed of official news from U.S. Government via Twitter, YouTube, RSS, Facebook, Flickr accounts in one place. It provides live feeds from the White House, the Supreme Court, the House and Senate, seven departments and six agencies, and the Democratic and [...]
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Note to CMO | Seven Rules for Creating Demand in Hard Times
Dear Chief Marketing Officer,
For every pundit who proclaims that smart brands don’t cut marketing in bad economic times there are a thousand business owners who know differently.
Everything tightens up when demand is down and marketing is no exception. Why do we assume we shouldn’t [...]
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Social Media | U.S. Federal Government
Perceived & Real Barriers & Potential Solutions
Produced by the following members of the Federal Web Managers Council
Bev Godwin, GSA/USA.gov (Executive sponsor), Sheila Campbell, GSA/USA.gov (Co-chair), Jeffrey Levy, EPA (Co-chair, Social media sub-council), Joyce Bounds, Dept. of Veterans Affairs (Co-chair, Social media sub-council)
A. The context for using social media within the federal government
As leaders [...]
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Know Your Clients – Government of Canada
Government departments and agencies number some 180, depending on how you count and who is doing the counting. They range from 100,000 person operations like National Defence, to very small councils and agencies. Many of them have regional operations, making the market for goods and services broad, geographically dispersed, [...]
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